Opening Session Keynote
Keeping it Real in the Era of AI
Brett Wujek, Head of Project Strategy, AI Technologies, SAS
Keynote Summary
In the rapidly evolving landscape of artificial intelligence, where innovation often outpaces practical application,
organizations are finding it challenging to ensure their investments in technology are delivering tangible value and
results. The generative AI boom over the last 18 months has amplified the anxiety and FOMO around this. As a leading
AI vendor, SAS remains focused on delivering capabilities with customer value first and foremost, ensuring that each
technological leap translates into meaningful solutions that enhance user productivity and business outcomes. Join us
as we explore SAS's commitment to leveraging the latest AI capabilities in practical, impactful ways, including a
renewed dedication to the developer experience.
Brett Wujek is the Head of Product Strategy for next generation AI technologies at SAS, leading a team that drives
product direction and vision through technology innovation and customer requirements. Upon joining SAS in 2014, he
worked as a data scientist on the machine learning R&D team to support development projects, help guide the direction
of the product, and drive technical promotion and customer engagements. Prior to joining SAS, Brett led the development
of process integration and design exploration technologies at Dassault Systèmes, helping architect and implement
industry-leading computer-aided optimization software for product design applications. He received his PhD from the
University of Notre Dame for his work in developing efficient algorithms and automation strategies for multidisciplinary
design optimization.