DM15 Data Quality - The Fuel That Drives the Business Engine     SAS

Ron Agresta SAS Institute, Inc. ,Tony Fisher
DataFlux Corporation
Abstract: In today’s information age companies will live and die by information. This information is the fuel that drives the business engine. As more and more data is collected, the reality of a multi- channel world -- that includes e- commerce, direct sales, call centers and existing systems -- sets in. Bad data is affecting companies at an alarming rate and the dilemma is clear: how can a company ensure that it is getting the most out of every application, every system and every database to maximize the use of cor porate data throughout the enterprise? In the end, the companies with the most complete, accurate and reliable information will gain and retain market share. Recognizing that you have a data quality problem is just the start. The real question is how to fi x the problem. In this session you will learn how to determine if incomplete, inaccurate and unreliable data is affecting your business. Once you understand the problem, youÆll discover how to treat it by learning the five basic requirements to consider wh en looking for a total data quality management solution. Allowing poor data to exist within your company is inexcusable because there are quick, affordable options available that can improve the accuracy and consistency of your data. Ensure that your busin ess engine will run smoothly by fueling it with clean and reliable data.

Biography:
Ron has been with DataFlux for since January 2000. He spent two years in Research & Development working primarily with the dfPower Studio product line. He has since been moved to a Product Manager role at DataFlux, coordinating R&D, sales, and marketing ef forts for all of the DataFlux products and solutions. Ron has an undergraduate degree from The Ohio State University and a Masters degree from North Carolina State University.

The initial author was Tony Fisher, who was the Director of Data Warehouse Technology at SAS prior to the SAS acquisition of DataFlux in June of 2000. Fisher has been a key technology leader at SAS. After the acquisition, SAS realized the strength of the D ataFlux product suites in addressing the unique needs of the data quality market and appointed Fisher to lead DataFlux enabling him to dedicate himself to addressing the needs of DataFlux customers and of the data quality market. Fisher is a native of Nort h Carolina and earned degrees in Computer Science and Mathematics at Duke University.